Our mission at H-E-B Digital is to build the tech that feeds Texas. Across the Lone Star State, the My H-E-B app and heb.com web experience keeps customers more connected than ever to their food, health and wellness services, and local pharmacy — all while helping them save money!

Recently, the Digital team released a redesigned version of the weekly ad that makes it easier than ever to save time and money, while discovering new products with the best weekly deals at your H-E-B. Crafted through a collaborative effort of our product, design, and engineering teams, along with invaluable input from key stakeholders, this initiative aims to revolutionize our customers shopping experiences like never before.

We heard from our customers that they wanted more personalized options in their weekly ad, so we got to work redesigning the feature until we had a usable prototype that our customers could test and interact with. We wanted to ensure the new version would meet the needs of Texas customers across the state and exceed their online shopping expectations. After this step, our data science, personalization, and backend services teams collaborated seamlessly with our iOS, Android, and web engineers to bring this vision to life, ensuring that every deal presented is tailored to your preferences, lifestyle, and shopping history.

With a focus on providing shoppers with a better way to navigate their shopping journey, the new experience offers intuitive departmental categorization, allowing you to effortlessly narrow down your search based on areas of interest. Our redesigned ad not only showcases the top products on sale but also highlights the best coupons from the flyer, ensuring that savings are just a click away. And for those moments when you can’t find what you’re looking for at your local store, don’t worry! With our integrated store selector feature, you can effortlessly explore nearby deals with just a few clicks, ensuring that you never miss out on savings.

Whether you prefer to browse the weekly flyer or explore all deals at once, the choice is yours. If you haven’t already, check out the new digital shoppable weekly ad and experience the power of personalization, convenience, and savings, right at your fingertips.