As a local retailing company, H-E-B turned to our Digital Team to support Texans on their wellness journeys – with H-E-B Wellness Inspired!
At H-E-B, we are committed to taking care of Texans. It’s what we do – we aim to provide the highest quality food at the lowest possible prices. As a regional food retailer, we also believe we can help support Texans with their personal health goals. To make healthy meal solutions effortless for our customers, we asked our Digital team for help, and they delivered.
Imagine an app or website that catered meal ideas to your preferences, lifestyle, and health goals – one where you could easily choose the meals you wanted to try from a collection of delicious recipes curated just for you and add them easily to your grocery cart for pickup or delivery. Introducing – H-E-B Wellness Inspired, or simply Inspired – an approachable and easy-to-use curated meal solutions service for health-conscious Texans.
The overall goal of Inspired is to empower our customers to live healthier lives and thrive with curated meal solutions that are not only easy to duplicate but also delicious – through the use of technology. Right now, the website caters specifically to those who follow a low carb diet, but we have plans to expand.
“We learned that many Texans (diabetic or not) are eager to follow low carb lifestyles, so we started looking at how we could use curated meal solutions to help Texans reach their health goals.” says Jaime Sutton Wells, Group Product Manager for H-E-B Digital Shopping.
Each recipe is created by our chefs and reviewed by our registered dietitians to ensure it meets the standard for “low carb lifestyle” that we’ve set and follow in our clinics. As we continue into the wellness space, the team has big plans to continue expanding meal offerings to include other diets and lifestyles.
“The goal is for our customers to feel like they’re supported by H-E-B in their wellness goals, and we’re uniquely positioned in this space as a grocery store because not only can we provide curated meal ideas, but you can easily add the meals you want to make to your cart and either shop them at your local H-E-B or get them via Curbside or Delivery.”
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