Over the past year, H-E-B Digital’s Data Platform team has been hard at work building a robust Data Platform that will help manage the enormous amount of data that we need to gain valuable insights into our business. This platform creates reports, forecasts shortages, manages replenishments, and houses the business data and insights that help us better serve our customers. While this built-in-house technology is a game changer for H-E-B’s digital business, it’s what they decided to name it that makes it truly unique and special.