Proof that not everything is bigger in Texas: Our official state motto is just one word. Friendship.
Really. That’s it.
It comes from Texas’ name, which originated with the Native American (Caddo) word, “teyshas” meaning “friends.” But friendship is more than just a motto, it’s how we do business. And we’ve been doing it that way for the last 114 years.
In 1905, Florence Butt opened our first store in a humble 450-square foot space in Kerrville, Texas. She relied on her relationships with fellow grocers and volunteered her time and earnings to those in need around her. Since then, we’ve tried to honor Florence’s legacy and the long-time Texan tradition of creating connections in the community.
There’s a reason why so many people flock to this state. It’s for everyone. For small historic towns and buzzing modern cities, for BBQ enthusiasts and vegans, for ranchers and data researchers, for all cultures and communities—there’s no one right way to be Texan, just a lot of really great ones. That’s why every H-E-B store is tailored to the neighborhood it’s in. We’re not on a mission to create our own communities, instead we’re dedicated to serving the ones that already exist.
“We’re a guest in these neighborhoods,” says Erika Prosper, Director of Consumer Insights at H-E-B. “We want to accommodate the people who live next to our stores. We tailor the layout, the assortment, everything to them. When they leave our store, we want them to feel like we’re one of their neighbors.”
It’s like when you have people over for dinner, Erika explains. If one of your guests is a vegetarian, you provide a vegetarian entrée because you want them to know that you’ve thought of their needs and you want them to feel welcome in your home. “We do that with the stores,” she says. “We take time to understand Texas tastes. If there’s a need for halal or kosher or specific spices, whatever it is, we make sure it’s on our shelves.”