For many Texas customers, H-E-B has always been their one-stop grocery destination for great product selection and amazing service, and thanks to our H-E-B Pharmacies, customers could also easily pick up their prescriptions during their weekly shopping trip – but what if it could be more than that?
In years past, H-E-B dabbled in healthcare services with third-party owned RediClinics that were customer facing and readily available in several stores. However, RediClinic closed their operations several years ago, and with that the clinics that were once housed inside several H-E-B stores were left vacant. This paved the way for H-E-B owned Magenta Health Clinics, now H-E-B Wellness Primary Care.
This year, in 2022, we’re continuing in these efforts and ramping up our commitment to Taking Care of Texas with a more holistic and immersive approach to Health and Wellness. For our Partners and customers, we want to serve as a destination for all their health needs — we call it, H-E-B Wellness.
This is what you can expect:
H-E-B Wellness Primary Care
Originally called Magenta Health, H-E-B Wellness Primary Care is our solution for our customers who enjoyed the ease and accessibility of RediClinic – except our primary care clinics are also readily available to Partners. After some market research, we discovered that the brand loyalty and trust people have for H-E-B wasn’t transferring to Magenta Health – no one knew it was an H-E-B offering — so in 2021, we rebranded Magenta to H-E-B Wellness Primary Care. This new name gave our customers peace of mind, knowing they are still being cared for by the Texas brand they know and trust.
H-E-B Wellness Primary Care clinics offer full-service primary care services for patients 12 and older. Services include sick and wellness visits, physical therapy, health and nutrition coaching, specialty referrals, and lab tests. Each clinic is staffed by experienced physicians, nurses, dietitians, and other licensed medical professionals to create a coordinated approach to healthcare under one roof. While they don’t accept insurance, the clinics are incredibly affordable – and accessible, as we continue expansion in San Antonio, Houston, and Austin!
H-E-B Wellness Nutrition Services
At H-E-B, we believe that food is wellness — that’s why we work to offer the best selection of health supporting foods, as well as products that seamlessly compliment a variety of lifestyles –vegan, dairy free, gluten free, heart healthy, sugar free, low sodium, etc.
In 2014, H-E-B introduced its own line of high-quality organic products offered at everyday low prices, and our Own Brand team continues to develop products that support a healthy diet and lifestyle.
But we also want to take it a step further by not only making these products readily available to anyone who shops in our stores, but also offering guidance for using these foods to support our health. With that as our starting point, it just made sense to offer Nutrition Services to both our Partners and customers. Now, you can meet with a registered Dietitian in store who can put together a nutrition plan with you and even walk you through the aisles to find the best products for your lifestyle or specific needs.
H-E-B Pharmacy
Our pharmacies have always served as a friendly place to pick up your prescriptions while shopping, schedule your flu shot or covid vaccine, and get your questions answered in a safe and familiar environment. In 2022 and beyond, we’re building digital tools to make this process even more immersive and helpful for all our Partners and customers.
Our goal with this holistic approach to Health and Wellness is to create an end-to-end scenario. For example, imagine you need to make an appointment with your PCP – now think about an experience where you can drive to your local H-E-B for your appointment, then meet with a licensed Nutritionist who works with you on a meal plan and helps you set the foundation for your health goals, shop for groceries and grab your prescription on the way out. Pretty seamless, right? This is our goal — and it’s an experienced that’s 100% powered by the tools and systems built by our Digital teams and put into action by our H-E-B Wellness practitioners.
If you’re interested in joining our Health and Wellness team, or our Digital team, and using your expertise to support our mission of Making the Lives of Texans Better, we want to hear from you! You can view current open positions here.
